Business Philosophy
At Proof Fly Fishing, our approach is simple: Great products, great customer service, and sustainability. Here’s how we bring that to life:
Great Products
We focus on offering high-quality products that meet our customers’ needs, not marketing trends. By working directly with small production shops and customer-driven projects, we provide honest, reliable products at reasonable prices. We prioritize working with U.S.-based companies and those that demonstrate sustainable practices and fair labor standards, especially when sourcing materials like cork.
Great Customer Service
Our commitment goes beyond selling products – we focus on building lasting relationships. We involve our customers in product development, provide educational resources, and go the extra mile to ensure a positive experience. We aim to be generous, supporting the rod-building community by offering a platform for new ideas and fostering innovation.
Sustainability
Sustainability is at the heart of our business. We believe in keeping prices fair to promote rod building while ensuring high-quality standards. By working directly with cork farmers and both small-scale and larger manufacturers, we maintain affordable pricing while supporting ethical practices and environmental responsibility.
We believe in a business model that balances profitability with quality, sustainability, and community support.